How to be a better client: Q&A with my favorite interviewers

This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a

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3 Insights You Can Get from Surveys — but Not from Social Media

“Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a

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Your “healthy” may not be my “healthy”

The other day on the subway I saw an ad that claimed “Only 3% of kids’ meals options are healthy.” Of course this was disturbing, but then I started wondering,

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It’s been a busy few weeks, but I’m glad to be sneaking in under the wire with my once a month blog post! I’ve had such a great range of projects

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I just got back from 12 days in China and Nigeria, doing in-home focus groups with teens. A lot of people have been throwing questions at me, so I thought

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September 2008 was the last time I sat in a cubicle, wearing high heels and making money for someone else. Far from having the 7-year itch, I’m pretty much bursting

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I like to think of myself as a giver: I’m giving my clients information they didn’t have before, information they can use to make smarter decisions. Here are a few ways

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Winter is almost over! Q1 is usually slow for me, but not this year! Here are a few of the things I’ve been working on: A consumer survey about New Year’s

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I set some goals for the year last January and tracked my progress every quarter (here, here, and here!). Now it’s time for the year-end review of progress against my

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It’s my dad’s birthday this week, and I’m on my way to visit my family for Thanksgiving. This time of year always makes me nostalgic, so I thought I’d give

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